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10 09, 2015

How Do I Use My Brand Strategy?

By |2017-01-31T08:37:52+08:00September 10th, 2015|Marketing|0 Comments

Branding Basics – Part 3 - How Do I Use My Brand Strategy? Welcome to part three of my branding basics series of posts. If you missed the first or second posts, feel free to go back and revisit them for a full rundown on how to go about creating a powerful brand for your business and implementing a branding [...]

3 09, 2015

The Brand Strategy Formulation Process

By |2017-01-31T08:40:35+08:00September 3rd, 2015|Marketing|0 Comments

Branding Basics Part 1 - The Brand Strategy Formulation Process In the last post, I showed you how to create a Competitive Positioning Strategy for your business, now, in this post, you'll learn how to communicate that via a Brand Strategy. Here's a step-by-step process for how to do that: 1. Brand summary This first step is where you identify [...]

28 08, 2015

Branding Basics Part 1 – How To Build A Powerful Brand

By |2017-01-31T08:45:53+08:00August 28th, 2015|Marketing|0 Comments

Branding Basics Part 1 - How To Build A Powerful Brand Why is successful branding so important? You may be wondering, “Why should we spend valuable time and resources, having someone develop our branding strategy?” Well, while branding is certainly not a new idea, it is perhaps now more important than ever, given the increased access your clients have to [...]

7 08, 2015

6 Steps To Build A Bulletproof Brand

By |2017-01-31T09:02:44+08:00August 7th, 2015|Marketing|0 Comments

6 Steps To Build A Bulletproof Brand We have an Advisor – for the sake of this blog post we’ll just call him ‘N’. ‘N’ is a lethal weapon when it comes to selling over the phone. It’s not just that he’s got the gift of the gab, more than that, whenever ‘N’ speaks to someone, he makes them feel [...]

27 06, 2015

Is Your Marketing Up To Scratch

By |2015-11-14T06:08:15+08:00June 27th, 2015|Marketing|0 Comments

[title size="1" content_align="left" style_type="none" sep_color="" margin_top="0" margin_bottom="40" class="" id=""]20 Second ‘Bin or Win’ Test – Is Your Marketing Up To Scratch?[/title] Have you ever wondered what your prospects think when they see your website or marketing brochures for the first time? Unless you’ve asked them individually, or conducted focus groups to gauge the market’s response to what you’re producing, you [...]

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