Do You Really Want That Lamborghini
As a coach and business advisor, it’s my job to help people achieve their goals and bring their ideas and dreams to life. But as with anything in life, if you don’t know where you’re headed, you don’t have much hope of achieving the success you aspire to.
I’ve been thinking a lot about OUTCOMES recently and how vital it is to always know why you’re doing what you’re doing. I.e. it’s crucial you become absolutely sure of what you’re trying to derive from the activities you’re occupied with.
One of the first things I do when working with business owners is ask them, ‘What is the outcome you want here?’ Is it a Lamborghini? Is it enough money to retire? Is it to have people remember your name long after you’re gone? Once you know your destination, you can then (and only then) design your road map for getting there.
One of the questions you might ask yourself is, ‘Where am I presently?’ or ‘Why don’t I already have the outcome I want?’ If it’s a Lamborghini you want, you might consider why you don’t currently have the earning power to buy one. Do you need more education to acquire that earning power, do you need better contacts to increase your professional standing? Perhaps you need to leverage your time more effectively? By articulating the obstacles that are preventing you from reaching your outcomes, you also create a valuable opportunity to identify the steps needed to overcome them.
Another useful question to ask yourself when identifying your desired outcome is:
What’s my purpose for achieving this outcome?
Identifying the real purpose for achieving your outcome enhances your ability to achieve it. You might also find that the thing you’ve been telling yourself you want, isn’t really what you want after all. For example, do you REALLY want to be a global brand? – Or are you just working towards entering foreign markets because that’s what your business partners are pushing for? Clarifying your purpose ensures your outcome is a true reflection of YOU and YOUR passions – and let’s face it, if you’re not driven and passionate about where you’re headed, the best you’ll manage is a resigned state of inertia.
So, where do you want to get to today?
Knowing where someone wants to get to is half the battle in achieving it. When you’re not clear on your outcomes you can fall into the trap of wasting time and energy on non-essential projects or ‘falling into’ a situation, rather than being the active director of your own life. So get clear about your outcome today – write it down in detail and keep referring back to it when you find your momentum lagging. There’s nothing so motivating as having a reason for doing what you’re doing, every single day.