2 10, 2015

Do You Really Want That Lamborghini

By |2017-01-31T08:27:24+00:00October 2nd, 2015|Business Planning, Personal Growth|0 Comments

Do You Really Want That Lamborghini As a coach and business advisor, it’s my job to help people achieve their goals and bring their ideas and dreams to life. But as with anything in life, if you don’t know where you’re headed, you don't have much hope of achieving the success you aspire to. I’ve been thinking a lot about [...]

25 09, 2015

Build the dream every day

By |2017-01-31T08:32:25+00:00September 25th, 2015|Personal Growth|0 Comments

Build The Dream Every Day One of the hurdles business owners face in chasing their dreams is to lose sight of what it is they are chasing. They tend to get so caught up in the daily grind that they forget why they are doing it. They run the risk of beginning to think that they are working for the [...]

18 09, 2015

Cut Expenses Not Staff

By |2017-01-31T08:35:57+00:00September 18th, 2015|Expenses, Staffing|0 Comments

Cut Expenses Not Staff ... Strategies For Cutting Expenses If staff cutting is not the answer, what else can you do in a must-reduce expenses situation? There are a number of different approaches that business owners can try before resorting to redundancies and layoffs. 5 Ways to Avoid Shedding Staff: 1. Temporarily cut pay Although not ideal, this does produce [...]

10 09, 2015

How Do I Use My Brand Strategy?

By |2017-01-31T08:37:52+00:00September 10th, 2015|Marketing|0 Comments

Branding Basics – Part 3 - How Do I Use My Brand Strategy? Welcome to part three of my branding basics series of posts. If you missed the first or second posts, feel free to go back and revisit them for a full rundown on how to go about creating a powerful brand for your business and implementing a branding [...]

3 09, 2015

The Brand Strategy Formulation Process

By |2017-01-31T08:40:35+00:00September 3rd, 2015|Marketing|0 Comments

Branding Basics Part 1 - The Brand Strategy Formulation Process In the last post, I showed you how to create a Competitive Positioning Strategy for your business, now, in this post, you'll learn how to communicate that via a Brand Strategy. Here's a step-by-step process for how to do that: 1. Brand summary This first step is where you identify [...]

28 08, 2015

Branding Basics Part 1 – How To Build A Powerful Brand

By |2017-01-31T08:45:53+00:00August 28th, 2015|Marketing|0 Comments

Branding Basics Part 1 - How To Build A Powerful Brand Why is successful branding so important? You may be wondering, “Why should we spend valuable time and resources, having someone develop our branding strategy?” Well, while branding is certainly not a new idea, it is perhaps now more important than ever, given the increased access your clients have to [...]

21 08, 2015

People Wore Hats That Defined Their Role

By |2017-01-31T08:54:04+00:00August 21st, 2015|Business Planning|0 Comments

People Wore Hats That Defined Their Role In the old days, people wore hats that defined their role ... the fireman wore a fireman’s hat, the police officer wore a policeman’s hat, the ice cream truck driver wore a hat, the barrister wore a hat / wig, the army office wore a hat and their hats defined what they did [...]

14 08, 2015

8 Profit Boosting Tricks You Can Learn From Apple

By |2017-01-31T08:59:08+00:00August 14th, 2015|Profit|0 Comments

8 Profit Boosting Tricks You Can Learn From Apple A contact recently forwarded me the image for today’s blog post – it’s taken from one of those ‘Motivational Poster’ satire emails that make the rounds every week or two. These emails are based on the original posters that were popular in the 90’s/early 2000’s – you might remember them - [...]

7 08, 2015

6 Steps To Build A Bulletproof Brand

By |2017-01-31T09:02:44+00:00August 7th, 2015|Marketing|0 Comments

6 Steps To Build A Bulletproof Brand We have an Advisor – for the sake of this blog post we’ll just call him ‘N’. ‘N’ is a lethal weapon when it comes to selling over the phone. It’s not just that he’s got the gift of the gab, more than that, whenever ‘N’ speaks to someone, he makes them feel [...]

31 07, 2015

The Beating Heart Of Every Business

By |2017-01-31T09:05:04+00:00July 31st, 2015|Direction|0 Comments

Passion – The Beating Heart Of Every Business And How To Get More Of It Before I can tell my life what I want to do with it, I must listen to my life telling me who I am. Parker Palmer There’s really only one thing you need in order to be successful – it doesn’t matter whether you’re an [...]

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