Would You Like Fries With That? How To Harness The Power Of Cross-selling "Would you like fries with that?" ... Six simple words that when used correctly in your business, could be the single most effective concept you ever use to grow your revenue. Obviously, we’re not all running burger bars and selling fries, but we DO all operate in [...]
My #1 Tip For Creating Crazy Profits There’s one thing that nearly every business owner who comes to me for professional business coaching and mentorship asks – and that is: “How do I generate more leads, make more sales and ultimately make more money!?” My answer to this often shocks the business owner. I think they’re expecting me to give [...]
How To Get More Out Of Every Minute Back in 2010 I read an article recently about the entrepreneur Mark Cuban, one of the men who started Broadcast.com (a web radio company). Having sold Broadcast.com to Yahoo for on paper profit of $1.7 billion in 1999, Cuban went on to acquire the Dallas Mavericks basketball team – a team who were [...]
How To Create A Loyal Following Out Of Your Staff “Lack of loyalty is one of the major causes of failure in every walk of life” - Napoleon Hill With the recent recession, many employees found themselves out in the cold and out of a job. Staff loyalty was not at the top of most employers’ list of concerns because [...]
Get Over The Mid-Week Hump As I was sitting at my desk today, a very serendipitous email popped up, notifying me that a member of our head office team had posted a comment on the online forum we use for internal communications. It was so timely because it was all about the epidemic that strikes the workforce at this exact [...]
Do You Really Want That Lamborghini As a coach and business advisor, it’s my job to help people achieve their goals and bring their ideas and dreams to life. But as with anything in life, if you don’t know where you’re headed, you don't have much hope of achieving the success you aspire to. I’ve been thinking a lot about [...]
Branding Basics – Part 3 - How Do I Use My Brand Strategy? Welcome to part three of my branding basics series of posts. If you missed the first or second posts, feel free to go back and revisit them for a full rundown on how to go about creating a powerful brand for your business and implementing a branding [...]
Branding Basics Part 1 - The Brand Strategy Formulation Process In the last post, I showed you how to create a Competitive Positioning Strategy for your business, now, in this post, you'll learn how to communicate that via a Brand Strategy. Here's a step-by-step process for how to do that: 1. Brand summary This first step is where you identify [...]
Branding Basics Part 1 - How To Build A Powerful Brand Why is successful branding so important? You may be wondering, “Why should we spend valuable time and resources, having someone develop our branding strategy?” Well, while branding is certainly not a new idea, it is perhaps now more important than ever, given the increased access your clients have to [...]
8 Profit Boosting Tricks You Can Learn From Apple A contact recently forwarded me the image for today’s blog post – it’s taken from one of those ‘Motivational Poster’ satire emails that make the rounds every week or two. These emails are based on the original posters that were popular in the 90’s/early 2000’s – you might remember them - [...]
