Branding Basics Part 1 - The Brand Strategy Formulation Process In the last post, I showed you how to create a Competitive Positioning Strategy for your business, now, in this post, you'll learn how to communicate that via a Brand Strategy. Here's a step-by-step process for how to do that: 1. Brand summary This first step is where you identify [...]
8 Profit Boosting Tricks You Can Learn From Apple A contact recently forwarded me the image for today’s blog post – it’s taken from one of those ‘Motivational Poster’ satire emails that make the rounds every week or two. These emails are based on the original posters that were popular in the 90’s/early 2000’s – you might remember them - [...]
[title size="1" content_align="left" style_type="none" sep_color="" margin_top="0" margin_bottom="40" class="" id=""]20 Second ‘Bin or Win’ Test – Is Your Marketing Up To Scratch?[/title] Have you ever wondered what your prospects think when they see your website or marketing brochures for the first time? Unless you’ve asked them individually, or conducted focus groups to gauge the market’s response to what you’re producing, you [...]
